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The African Mail
The African Mail

Advertiser Disclosure

Last updated: August 17, 2026

The African Mail is committed to full transparency with our readers about how we generate revenue and how advertising relationships may affect the content you see. This disclosure is provided in accordance with the US Federal Trade Commission (FTC) guidelines and global best practices for digital media.

1. How We Are Funded

The African Mail generates revenue through the following means:

  • Display Advertising:We display third-party advertisements served by Google AdSense and other ad networks. These ads are clearly labelled as "Advertisement" or "Sponsored."
  • Sponsored Content:From time to time, we publish content that is created in partnership with or financially supported by an advertiser. All sponsored content is clearly labelled as "Sponsored" or "Partner Content."
  • Newsletter Sponsorships: Our email newsletters may include sponsored sections, which are clearly identified as such.
  • Affiliate Links: We may include affiliate links in some content, meaning we may earn a commission if you make a purchase through those links at no additional cost to you.
  • Reader Support: Voluntary contributions and subscriptions from readers who wish to support our journalism.

2. Editorial Independence

Advertising and commercial relationships do not influence our editorial decisions. Our newsroom operates independently from our advertising and business teams. Advertisers cannot purchase editorial coverage, influence the direction of our reporting, or review articles before publication.

If sponsored content or a commercial relationship exists in relation to a story, it will be clearly disclosed to readers.

3. Google AdSense

We use Google AdSense to display contextual advertisements. Google may use cookies and web beacons to serve ads based on your prior visits to our site or other websites. You can opt out of personalised advertising by visiting Google's Ads Settings.

For more information on how Google uses your data, see Google's Privacy Policy.

4. Affiliate Relationships

When we link to products or services and those links include an affiliate tracking code, we may earn a small commission at no extra cost to you. We only recommend products and services we genuinely believe are of value to our readers. Affiliate relationships do not influence our editorial assessments.

5. Advertising Standards

All advertising on The African Mail must comply with our advertising standards. We do not accept advertisements for:

  • Misleading, false, or fraudulent products or services.
  • Content that is illegal in applicable jurisdictions.
  • Content that violates our editorial values or harms our audience.

6. Contact

For advertising enquiries, please contact us at advertising@theafricanmail.com or visit our Advertise with Us page.